Weekly Issues

Double whammy hits proposed Tulare cheese plant

Supporters of more economic development in Tulare suffered a set back in recent weeks as the start-up cheese maker CaliCheese, which expects to hire 200 employees, was hit by a double whammy.
About a month ago the president of the company, Jeff Lee, became ill with breathing problems while staying in Tulare County, was seen at Kaweah Delta and flown to a Los Angeles hospital where he later died. “It was a tragic irony on the eve of seeing his dream come true,” said Robert Moultrie, a friend and fellow investor in the project who will now be spearheading it

Dr. Lynnette Zelezny

Dr.-Lynnette-ZeleznyProvost and Vice President of Academic Affairs
California State University, Fresno

What we do:
We serve about 25,000 university students in the Central California Valley. We are a Hispanic Serving Institute, and an Asian American, Native American, and Pacific Islander Serving Institute. Over 70 percent of our students are first-generation college students.
M.B.A., 2005, California State University, Fresno, Fresno CA.
Ph.D., 1998, Psychology, Claremont Graduate University, Claremont, CA
M.A., 1981, Psychology, Humboldt State University, Arcata, CA
B. A., 1979, Psychology, Humboldt State University, Arcata, CA
Age: 57
Family: Married to John Zelezny, Senior Vice President, Community Medical Centers, for 34 years. Three grown children Serena, Reed and Stephen Zelezny.

Fresno County grasps for more agritourism dollars

Agritourism has helped highlight the Valley’s farm and tourist industries, but its full revenue potential has yet to be fully harvested.
To provide a greater push for agritourism and traveler visits to the Valley, the state’s CA Grown and Visit California programs have partnered to promote agritourism in the state. The cornerstone of the campaign is a media program with national publication Food & Wine to highlight the seasonality, diversity and uniqueness of Californian grown specialty crop products.

Carol Velez

Carolina Profile PictureOwner,
CV Design Interiors, Inc.
dba Green Office Furnishings

What we do:
Green Office Furnishings provides full service design, space planning, consulting and quality reclaimed and new furnishings to clients throughout the Central California. Through our environmentally conscious designs we engage in waste prevention by reusing, recycling, reclaiming and thinking green. We are driven to preserving our environment by doing our part in preventing products from ending up in landfills.

California State University, Fresno, Bachelor’s of Art Degree in art,
Option in Interior Design

California State University, Fresno,
Master of Arts Degree - in progress,
Emphasis in art history

Age: 46

I am a first generation immigrant from Nicaragua. In 1998 I married the love of my life, Fernando Velez, a British immigrant from Spain. We have been married 25 years. We were blessed with three lovely daughters, Irene, Marisabel, and Anna who are our pride and joy. My unique coveted design style can be in part attributed to my world travel and experiences living in Nicaragua and Spain.  

Architects support tax credit bill for historic preservation

Restoration and renovation of historic buildings and structures can be costly, even with modern-day solutions to fixing floors, walls and ceilings.
So builders seek money-saving incentives from the state to cushion the blow of high price tags for bringing back beautiful buildings that are historical to the San Joaquin Valley. State Assembly Speaker Toni G. Atkins, D-San Diego, has responded with Assembly Bill 1999 that would offer a 25 percent tax credit for most renovations of registered historic buildings.

Startup offers mountain loop guided tours

Since launching more than a year ago, the Majestic Mountain Loop has captured the attention of tourism professionals and travelers worldwide with its itinerary of sights in Central California’s three national parks.
But up until now, the promotion created by the Visalia and Oakhurst visitors bureaus and the Fresno Yosemite International Airport has been without a concierge-level service that would shuttle large groups as experienced guides bring the destinations alive.  

Homegrown cinema membership model gains steam across state

What Netflix did for television, Oakhurst residents Matt Sconce and Keith Walker are doing for movie theaters and even converting some couch potatoes back to the cinema in the process.
More than a year ago, the longtime buddies succeeded in saving their beleaguered local theater by starting up a movie membership model that charges patrons a monthly subscription fee instead of the usual ticket price.

Vape expectations

Local e-cigarette industry grows; concerns deepen

Across the country, a growing number of tobacco users are turning to smoke-free alternatives like electronic cigarettes and vaporizers. What began as a grassroots trend in major cities has finally made its way to the Valley, where more than a dozen vapor shops have opened in the last few years.
In Fresno County alone, there are an estimated 164,000 adult smokers. For Valley “vape” shop owners, this represents a vast and relatively untapped market.
Gianni Raines, owner of Elite Vapor Shop, said he sold vapor pens and accessories online for two years before opening his store in a north Fresno shopping center nine months ago.
“There was nothing in this area when I moved in,” he said. “I saw a growing need.”

Jeff Davis

Davis Commercial Real Estate Services in Clovis

What we do:
I opened Davis Commercial in April 2001 after a 13-year career with Grubb & Ellis/ Pearson Commercial. While there, I specialized in the sales and leasing of office and office-warehouse properties and the sales of investment properties. I currently handle sales, leasing and offer consultation services for all types of commercial property, but the majority of the transactions are still office related.

I graduated from CSU, Fresno in 1985 with a Bachelor of Science degree in Business Administration-Finance.
I have also taken various courses with the Commercial Investment Real Estate Institute and completed a course in commercial real estate offered through Grubb & Ellis.


Spouse: Norma.
Children: Sons, Steven (26) Lives in Clovis and is an emergency room nurse, Nicholas (10), Jacob (8).

Brave new world of marketing Retailers track, bring deals direct to your mobile device

Hungry consumers shopping for the best food deals at their favorite restaurants can now do so on their mobile phone using search engines like LiveDeal and moGRUB.
moGRUB, is available for advertisers to sign up on and LiveDeal is preparing to provide its service in Fresno. Both are geolocation-based mobile marketing platforms.