Weekly Issues

Fresno’s WET-incubated companies raised $7M last year

One of the region’s best-known hubs for business startup assistance, the Central Valley Business Incubator has recently assumed a new title with a revamped mission focused on helping entrepreneurs in the water and energy sector.
Since its establishment in 1996, the Fresno-based organization has been providing startup and expanding companies with business consultation, education, access to capital and even office space to help them make their ventures profitable.

Economist: Fuel prices down, wealth up in ’14, beyond

Wells Fargo economist Gary Schlossberg spoke at a meeting of the Rotary Club of Fresno on Monday to give his assessment of what businesses can expect in the year ahead.
Rotary members look forward to the talk every year as Schlossberg, senior economist with Wells Capital Management in San Francisco, comes out each January to recap recent strides in the economy and offer predictions.

Web, video rule marketing in 2014

By all accounts, the Internet and digital video filmmaking appear to be the top growth areas in media marketing for 2014.

Web marketing
“Internet is growing and replacing ad spending, percentagewise. compared to TV, newspaper, magazine and radio,” said Chris Boling, vice president and chief strategic officer of Boling Associates in Fresno.

Mobile advertising takes to the skies

Fresno marketing firm to operate German-made airship

In the age of mobile Internet, old-school aerial advertising might seem a little out of step.
But the reality is that aerial advertising has enjoyed big-time success, especially when it comes to messages on the sides of large blimps. While blimps are not planned for Fresno, something similar is on its way.

James Collier

James-CollierOwner and chief strategist
Paprika Studios, LLC

What we do: Online strategy and communication, website and email campaign development

Education: B.A. in Communication Studies from University of North Carolina, Greensboro; M.A. in Leadership & Organizational Studios from Fresno Pacific University
 
Age: 31

How did you come to establish Paprika Studios?
I started learning how to use online tools and build websites to carry out my own ideas — one of those being TasteFresno, which has grown into a large community of local foodies. That led to freelance projects, which led to more ideas. With the rise of social media several years back, I realized there was a need for helping businesses and community organizations navigate the web’s ever-evolving communication channels, so I created Paprika Studios.

Farmer dating site gaining traction with country folk Central Valley users find FarmersOnly.com

The day of the lonely farmer’s daughter (or son, or anyone else on the farm) may be coming to a close.
FarmersOnly.com, a dating website for single farmers and people who like the country, is building ties and even helping to tie the not in some cases by providing a means of communication between farmers who live nearby or miles away, but might not ever meet otherwise.

Yokohl Ranch project awaits Tulare Co.

The Tulare County Board of Supervisors elected a new chairman this week, selecting District Three Supervisor Phil Cox to the top position. Cox replaces District Two Supervisor Pete Vander Poel.
Cox said he is happy to report that the landscape is nothing like when he took the gavel five years ago. “It’s not all doom and gloom, looking to lay off 400 people and watching for more expected cuts from the state,” he said.

Fresno TV stations’ new studio 99 percent complete

KSEE 24, Fresno’s NBC affiliate, and KGPE 47, the CBS affiliate, are now housed together, but operate separate high-definition newscasts in a renovated KSEE building at 5035 E. McKinley Ave.
The arrangement, made possible with heavy investment by owner Nexstar Broadcasting Group and advances in digital technology, has resulted in a more professional look in local programming.
Matt Rosenfeld, vice president and general manager of the two stations, said the refurbished building is about 99 percent complete. The two stations have new sets for their news broadcasts, which are now available in high definition.

Fresno aquarium project hits milestone

With 10% of funds raised, a long way to go yet

While still years from a groundbreaking, planners of Fresno’s long-awaited aquarium project are celebrating an initial fundraising milestone on the way to bringing the Valley’s largest collection of sea life to local guests.
The Aquarius Aquarium Institute’s decade-long venture calls for 14 different exhibits of sea and river animals during its first phase on a 10-acre site just west of Highway 99 along the San Joaquin River.

Lori Granger

Licensed Marriage & Family Therapist/Owner
The Center for Minfulness in Fresno

What we do: I founded The Center for Mindfulness in 2008 after experiencing for myself how beneficial the practice of Mindfulness was in my own life. I actually came up with the idea in the days following 9/11/2001. I was on a plane from New York to Los Angeles that tragic morning and was stranded in Nebraska with time to consider my own life’s path.