The Limited at Fashion Fair hosts opening weekend

The Limited hosts a grand opening at Fashion Fair Mall Thursday.The Limited hosts a grand opening at Fashion Fair Mall Thursday.Fresno fashionistas may be excited to hear that The Limited will be cutting the ribbon on its new 4,000 square-foot store in Fashion Fair Mall.

The ribbon cutting will start at 6 p.m. on Thursday, with a 40-percent discount on all merchandise through the weekend, with a percentage of proceeds going to nonprofit The Fresno Women's Network toward scholarships for female entrepreneurs.

The Limited CEO Linda Heasley is expected to be in attendance, along with representatives of the Greater Fresno Area Chamber of Commerce and The Fresno Women's Network.

"Fresno is an important manufacturing and business hub for the state and we are proud to join this key market,” Heasley said in a statement. “We’re eager to showcase the new face of The Limited to the dedicated fashion community and local fashion students in time for the most exciting fashion season, the fall.”

The Limited replaces the former Brookstone space in the Outdoor Plaza, across from Sephora. The opening creates about 20 new jobs.