Coca-Cola tries again with mid-calorie sodas
- Published on 05/14/2012 - 9:47 am
(AP) — The Coca-Cola Co. is trying mid-calorie sodas again with its Sprite and Fanta.
A spokesman for the Atlanta-based company says the drinks will be tested in only four markets for a limited time.
The drinks will be called "Sprite Select" and "Fanta Select" and will have half the calories of regular. They will be made with a blend of sugar and other artificial sweeteners, including Truvia.
PepsiCo Inc. earlier this year launched its Pepsi Next, which has half the calories of regular.
Coca-Cola and PepsiCo have tried at mid-calorie drinks in the past. In 2001, Coke rolled out "C2" and Pepsi in 2004 introduced its "Pepsi Edge." Both were taken off the market because of poor sales.
The new Coca-Cola tests were first reported by industry publication Beverage Digest.