Local public relations pros earn Image awards
- Published on 05/11/2012 - 2:02 pm
- Written by Business Journal staff
Central California public relations professionals were honored today for their 2011 work presented through various mediums.
The 2011 Image Awards for Excellence in Public Relations was presented by the Public Relations Society of America Central California Chapter, whose region covers Modesto to Bakersfield over to the Central Coast.
The award of PR Professional of the Year was given to Lanny Larson, senior writer and editor at Fresno State. John Alkire, CEO of The Big Fresno Fair, took the award for Executive of the Year. He acknowledged the work of Cohen Communications, the Fresno firm that handles PR for the fair.
"You are only as good as the people you surround yourself with," Alkire said. "I'm truly, truly blessed to be with good people in a great community."
Katie Rodgers, director of public relations for the Fresno County Farm Bureau, was given the award of PR Rookie of the Year for professionals in the industry three years or less. She joined the bureau in 2010 soon after graduating from Fresno State.
Judy Ganulin, a 30-year public relations professional in the Valley and cofounder of the local PRSA chapter, also received a special recognition award. Her peers said she is known for selflessly helping other PR professionals. Ganulin is retiring and moving to Lincoln near Sacramento at the end of the month.
"None of the packing and sorting made my cry, but you are going to make me cry," she joked to the luncheon audience at Pardini's in Fresno.
Submissions for the Image Awards are judged against a set of standards instead of each other in 19 categories. Awards were issued for excellence and for merit.
The awards included:
Campaign of the Year
Excellence: Air Alert Public Outreach & Educational Launch, Jeffrey Scott Agency, Sarah Pruner-Gunland
Excellence: Lennar Homes NextGen Campaign, JP Marketing, Tanya Osegueda
Excellence: I Bike Fresno, JP Marketing, Tanya Osegueda
Excellence: Verdin Rebrand, San Luis Obispo-based Verdin, Mary Verdin
Merit: Big Fresno Fair's 4.0 & Above Program, Cohen Communications, Danielle LeBouef
Social Media Campaign
Mert: Big Fresno Fair's Las Estrelles Musicales Del Valle Central, Cohen Communications, Danielle LeBouef
Mert: Wine Coast Country Savor the Central Coast Campaign, Verdin, Mary Verdin
Special Event — Budget over $5,000
Excellence: French Hospital Gala — All That Jazz, Verdin, Mary Verdin
Merit: De Young Properties Showhouse Showdown, Cohen Communications, Danielle LeBouef
Special Event — Budget under $5,000
Merit: Todd Beamer 9/11 Ceremony, Jp Marketing, Tanya Osegueda
Excellence: Fresno State First Team Brouchure, Todd Graves
Ecellence: City of San Luis Obispo Events Brochure, Verdin, Mary Verdin
Excellence: Adaptive Sports, Children's Hospital Central California, Chris Long
Excellence: Fresno State Magazine, Lanny Larson
Merit: Helping & Healing, Children's Hospital Central California, Chris Long
Merit: 2011 Story Album, Children's Hospital Central California, Chris Long
Mert: Carousels at Fresno State, Kevin Medeiros
PSA for Television
Excellence: Rescue the Children, Jeffrey Scott Agency, Sarah Pruner-Gunland
Excellence: Stormwater Pollution Prevention — Stop Dirty Water, Verdin, Mary Verdin
Excellence: We are Fresno State's Future, Randy Haar and Angel Langridge
Excellence: Spring Assembly Address — 2011, Fresno State, Shirley Armbruster
Merit: Sportlight on Fresno State, Shirley Armbruster
Merit: 2010 Annual Report, Children's Hospital Central California, Chris Long
Excellence: Harvest Ball Multimedia 2011, Children's Hospital Central California, Jill Wagner
Excellence: News Around the House, Ronald McDonald House Charities of the Central Valley, Hannah Johnson
Excellence: Children's 411, Children's Hospital Central California, Amanda Fine, Shawna Bryant and Jeff Sherman
Excellence: Leadership Link, Fresno State, Shirley Armbruster