Media & Marketing

Star-studded produce marketing effort to hit Fresno

(AP) — What if cauliflower got the same type of marketing firepower as candy bars and potato chips?

Fresno-based Subdirect acquires New York firm

Fresno-based Subdirect, a subscription services provider for publishers worldwide, announced it has acquired Consumer Marketing Solutions (CMS), a 12-year-old New York company that is an industry leader in verified subscriptions.

Ad airship to debut at World Ag Expo

The Boling thermal airship will fly over the World Ag Expo this week carrying the message: "Eat Pistachios."The Boling Air Media thermal airship is expected to make its debut over the World Ag Expo in Tulare today. 

Fresno firm invited to SXSW to preach Google Ad Words

The Nettra Digital Marketing team, which includes (from left) Kevin Gordy, Katie Contreras, Heather Visser and Ryan Joneson, will present in March as part of the South by Southwest Interactive Festival in Austin, Texas.Fresno’s efforts to combat its image as a technology desert are about to get a boost from a local digital marketing firm presenting at the South by Southwest (SXSW) Interactive Festival in Austin, Texas this spring.

KMJ adds Musson to Broeske morning program

Christina MussonLocal radio station KMJ 580 AM, 105.9 FM, has named Christina Musson as John Broeske's co-host for his morning talk program. 

Fresno-based advertising airship prepping for maiden flight

Boling Air Media hopes to have its red Gefa-Flug airship in the skies over Fresno in the next few weeks. Photo by Boling Air MediaA startup aerial advertising service in Fresno said it is weeks away from taking its maiden flight, with a goal of gracing the skies above the World Ag Expo in Tulare next month.

Piolin returns to Fresno radio airwaves

"Piolin" SoteloEduardo "Piolin" Sotelo returned to Fresno airwaves today with his "El Show de Piolin," heard on KGST AM 1600 (ESPN Deportes).

Pistachio group partners with Anheuser-Busch

Fresno-based American Pistachio Growers has partnered with beer giant Anheuser-Busch to save consumers money when they buy their products together.

Merged Fresno marketing firms announce new name

Fresno's Multi-Marketing Corp and Maverick Marketing merged last year, and the union is now known as Archer & Hound Advertising.Two Fresno marketing agencies that joined forces last year have announced a new name: Archer & Hound Advertising.

Comcast names new government affairs director

Angela VegaComcast has named Angela Vega as director of government affairs for the Central Valley.