Media & Marketing

AT&T invests $175M in Fresno area infrastructure

AT&T invested more than $175 million in its wireless and wired networks in the Fresno area between 2012 and 2014. 

Comcast helps 16,000 Fresno families go online

Comcast has announced that since August 2011, its Internet Essentials program has connected 16,494 families in Fresno to the Internet at home. 

Outdoor advertising thrives in increasingly digital world

Dezarae Johnson, owner of A List Banners in Fresno, shows off a vinyl banner ad advertising a special pricing deal for vinyl banner services.The rise of social media and new technology has led many companies to increasingly rely on sleek new digital marketing techniques. However industry experts warn that it’s too soon to write off more traditional strategies like outdoor advertising.

New hip-hop station hosting KRS-One March 20

Newly reformatted Fresno radio station 105.5 FM will host a launch party with rapper KRS-One at Fulton 55 on March 20. 

New low-power radio station to play classic hits

A low-power radio station dedicated to classic hits from artists like Frank Sinatra and Barbara Streisand launched in Fresno County last month. 

Big Fresno Fair to host olive oil competition

The Big Fresno Fair is accepting submissions for the inaugural San Joaquin Valley Olive Oil Competition this spring. 

Star-studded produce marketing effort to hit Fresno

(AP) — What if cauliflower got the same type of marketing firepower as candy bars and potato chips?

Fresno-based Subdirect acquires New York firm

Fresno-based Subdirect, a subscription services provider for publishers worldwide, announced it has acquired Consumer Marketing Solutions (CMS), a 12-year-old New York company that is an industry leader in verified subscriptions.

Ad airship to debut at World Ag Expo

The Boling thermal airship will fly over the World Ag Expo this week carrying the message: "Eat Pistachios."The Boling Air Media thermal airship is expected to make its debut over the World Ag Expo in Tulare today. 

Fresno firm invited to SXSW to preach Google Ad Words

The Nettra Digital Marketing team, which includes (from left) Kevin Gordy, Katie Contreras, Heather Visser and Ryan Joneson, will present in March as part of the South by Southwest Interactive Festival in Austin, Texas.Fresno’s efforts to combat its image as a technology desert are about to get a boost from a local digital marketing firm presenting at the South by Southwest (SXSW) Interactive Festival in Austin, Texas this spring.