“I Wear Your Shirt” is the creation of Jason Sadler of Florida who writes a blog and posts photos and video of his activities wearing shirts promoting any event, company or idea here.

Layne Lev, partner at Hundred10, came across Sadler’s site in 2008 and reserved the 110th day.

“It was a spur-of-the moment purchase, but I was intrigued by Jason’s use of new media to create exposure for other businesses,” he said. “We gained exposure to his growing audience, and Jason liked our work so much that he asked us to design this year’s site.”

Sadler wore a sponsored shirt every day in 2009, generating almost $90,000 in revenue. His endeavors have earned him extensive media exposure, including appearances on national and international news broadcasts.

For 2010, Sadler has added another contributor, who will also wear sponsored shirts and post photos and video of his activities. Sponsorships are already sold out into September.

Sadler's Web site  is the latest project to result from the the collaborative efforts of Hundred10 and Paprika Studios. They’ve previously collaborated on http://ketivtech.com, the online home of Los Angeles-based KETIV Technologies, and http://tastefresno.com, an online community for Fresno area food enthusiasts, among other projects.