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Ad Specs
Ad Specifications PDF Print E-mail

Download Digital File Ad Specs:

Ad Size Image Area

NO TRIM. Publication size: 11.375" x 15"

Center Spread w/gutter 21” x 13”
Full Page 9-7/8” x 13”
Island 7-1/4” x 10”
3/4 Page Horizontal 9-7/8” x 9-3/4’
3/4 Page Vertical 7-1/4” x 13”
1/2 Page Horizontal 9-7/8” x 6-1/2”
1/2 Page Vertical 4-7/8” x 13”
3/8 Page Horizontal 7-1/4” x 6-1/2”
3/8 Page Vertical 4-7/8” x 9-3/4”
1/4 Page Square
4-7/8” x 6-1/2”
1/4 Page Strip 9-7/8" x 3-1/4"
1/8 Page Horizontal 4-7/8” x 3-1/4”
1/8 Page Vertical 2-3/8” x 6-1/2”

File Creation Specs for Newspaper

Size: Please check dimension chart to make sure your ad is the correct size. The Business Journal does not trim.
File Type: PDF or EPS
Acrobat Settings: Set Acrobat Distiller Job Options settings to Press or Press Optimized.
Fonts: PDF All Font must be imbedded. EPS All Font must be outlined.
Resolution: All nested or imbedded graphics must be scanned to proper resolution, 2 times the line screen for both grayscale and 4-color images. If you would like to use our PPD for angle and linescreen please contact us.

* Images with a higher resolution than needed increase your file size and will not increase print quality.

Target linescreen: 100 lp Maximum linescreen: 133 lpi
Density of Tone Max: 270%
Dot Gain: 20% Web corrected
Bitmap images/line art: 600 to 1200 ppi for 1 bit images
Target Scans: 200 dpi
Color: All color graphics including nested or imbedded elements must be converted from RGB to CMYK. Spot color can have no duplicate descriptions, i.e. Pantone 185 CV and Pantone 185 CVU. Do not channel your colors. Note: The Business Journal is not responsible for the client’s improper use of their ad design software